Your trail guide for YouTube growth.

YouTube strategy for full-time creators and entrepreneurs. Proven coaching and strategies that have helped channels grow to 500M+ views per month.

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Trent Haire standing beside a river in the woods
Trent Haire, founder

10B+

Long-form views driven for the creators Trent has worked with

1M → 10M+

Subscribers on multiple channels Trent has helped grow

622%

Average increase in viewership clients see within 90 days

Does this sound like you?

If you’ve hit any of these blocks, we should talk.

Hit, then silence

One video pops. The next few flop, and nobody on the team can say why.

The wrong viewers

Views come from people who watch once and never return.

Flat numbers

Uploads go out on schedule, but the graph is looking level.

No clear next move

A long list of ideas and no way to tell which one matters.

Five stops from idea to system

We work through your channel in the order a video gets made: the idea, the click, the watch, the next video, and the system that repeats it.

  1. Strategic Ideation

    We rank your idea list against your own analytics and outlier concepts from across the platform and the internet. You leave knowing which video to make next and why it earned the spot.

  2. Targeted Packaging

    Titles and thumbnails built on the HEADLINE framework to get you more of the right viewers.

  3. Optimized Delivery

    Intros and outros built on the 4S and 4A frameworks. Each video makes a clear promise in the first few seconds and keeps it until the end screen.

  4. Binge Funnel Construction

    We build your content so every video leads somewhere worth watching next. Once someone lands on one video, they want to watch another one. And another one. And ano- you get what I’m saying.

  5. Scalable Systems

    Documented workflows your team can run from idea to upload without you in every step. More output. Same headcount.

Book a call and we’ll find where your channel sits on this route.

Let’s Chat

What numbers are saying

Straight from YouTube Studio. Open any screenshot to see it full size.

What people are saying

Jack Settleman
“Trent did a very nice job of transitioning us over to a new channel. Really proving the fact that you could grow on YouTube, even from scratch.”
Jack Settleman CEO and Founder, SnapBack Sports
Read how a 600,000-subscriber channel grew by quitting (2 min read)
“Trent really knows YouTube. He’s been awesome to work with and provides the right blend of strategy, opinion, support, encouragement, and constructive feedback. Talking with him feels like talking to a helpful friend that happens to have spent thousands of hours studying YouTube. He’s very easy to work with and I’m thankful to work together!”
Charlie Gasmire
“Fantastic mind, one of the best in the scene.”
iBeatzMedia (Dario Carrillo)Thumbnail Designer
“One of the most well-informed YouTube strategists I know. Absolute legend.”
TKGThumbnail Designer
Cash11.6M subscribers, on video
“Trent has always been super informative and helpful when it comes to understanding YouTube and educating those about it. From being very well versed in distributing information to full out making bangers on YouTube, I highly recommend Trent.”
Paul ParkYouTube Producer
“Trent has been a huge help to us rebuilding our YouTube channel from scratch. He is always coming up with creative ideas, and he is never afraid to pivot quickly if things take a turn. He is also extremely helpful in the edits of our videos. The smallest things that may not seem important to outsiders he will make sure to note it and fix it because he knows those small things will make a difference in the end.”
Casey SettlemanHead of Content, SnapBack Sports
“Took the time to learn my exact content style and adapted to it quickly!”
Cash11.6M subscribers
“My team LOVED THE CHAT!!! They were stoked after and just came up with a different way to completely restructure how we shoot and pre-produce content.”
Futcrunch23.6M subscribers
“Trent is a YouTube all-star. I wanted to bring a new member onto my team who deeply understands the YouTube algorithm and who is an expert at coming up with strong content ideas, interpreting analytics, and streamlining the content creation process. Trent is the man for the job!”
Ross CameronFounder, Warrior Trading

Hi, I’m Trent 👋

Preston hired me in 2016 as his first employee. Over the next five and a half years I helped grow TBNR’s channels from 2 million subscribers to more than 50 million.

Somewhere in there I got hooked on audience satisfaction. Every view is a person who chose to spend their time with you.

Now I work one-on-one with creators and entrepreneurs who take content seriously.

Off the clock, I’m usually hiking or collecting Pokémon cards.

Read the full story

Read the thinking before you book

Free breakdowns and frameworks from Trent.

See all 18 articles
Strategy 8 Laws of Unperfect Packaging for YouTube 5 min read Strategy How Pat Flynn Connects Through Story (DeepPocketMonster) 6 min read Strategy The 4A Framework for Killer YouTube Outros 5 min read

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Completely reasonable questions

Let’s Chat

Mostly full-time creators and entrepreneurs who treat content like a business. Most clients have a few team members helping them execute. They earn from AdSense, sponsors, or their own products.

Let’s look at your channel together.

Book an intro call. Bring your channel link and the one question you most want answered.

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