Strategy

My client had 600,000 subscribers on YouTube and quit. The result? 100x their avg. views.

Terrible YouTube outros can sabotage the overall impact of your videos, just like walking off the track before crossing the finish line in a race. Here's how I take clients from...

YouTube employees and strategists throw the idea of "audience satisfaction" around all the time, but... What does it mean? Why should you care? How do you measure it?

For a video to hit this level of reach, it has to appeal to as many people as possible. However…

Ryan Trahan is considered a master at YouTube storytelling. But how does he do it?

Colin and Samir are the duo covering all things creators for creators. But it wasn’t always perfect. So what changed?

This 7.8M view was published by a channel that had 700 subscribers. No it's not a short. How? Let's dive in...

As creator businesses continue to scale, there is a dire need to find qualified talent. I’ve helped creators hire 100+ employees with the systems outlined in...

“How do I get more views?” Stop chasing them. The pursuit of views alone can take you far, but…

“Should I quit and start over on a fresh channel?” I get asked some variation of this question at least once a week. When should you do it? When should you...

No, it's not shorts...

50M subscribers, 550M+ views/mo, 50 full-time employees. We had it all figured out, right? Nope. Views were down across all channels....

I’m responsible for thousands of thumbnails that have generated 5B+ views. I’ve also made every mistake in the book. Do better than me...

and punch your creative block in the face

Got clicks? Now keep 'em.